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Watermark Launches Online Giveaway Contest for Upcoming Release

Kau Kau: Cuisine & Culture in the Hawaiian Islands by Arnold Hiura

Kau Kau: Cuisine & Culture in the Hawaiian Islands by Arnold Hiura

Watermark Publishing has launched an online giveaway contest to promote upcoming release Kau Kau: Cuisine and Culture in the Hawaiian Islands by Arnold Hiura.

One winner will be selected each week at random to receive a copy of Kau Kau. The contest runs Nov. 2 - Dec. 18, 2009. Kau Kau will debut in bookstores in January, but can be pre-ordered at the publisher’s Web site, www.bookshawaii.net.

How to enter the contest:

  • Each week, Watermark Publishing will issue a “Kau Kau Query” via Twitter and Facebook. Each Query will be tagged with two hashtags: #kaukau and a tag specific to the week's query question (ex: #KKQ1).
  • There are three ways to enter:
    1. Post a comment response to the Query on the Facebook Fan Page for Kau Kau: Cuisine & Culture in the Hawaiian Islands
    2. @ Reply your answer to the Query on Twitter to @WatermarkHawaiiYou MUST include the #kaukau hashtag AND the Query hashtag (ex: #KKQ1)
    3. "Re-tweet" (RT) the Kau Kau Query (WITH hashtags; “RT @WatermarkHawaii” may be omitted from the RT if more space is required)

Be sure to read the complete contest rules.

Kau Kau presents good food, classic recipes and the remarkable story of Hawai‘i’s mixed plate.

“Kau kau”—It’s the all-purpose pidgin word for food, probably derived from the Chinese “chow chow.” On Hawai‘i’s sugar and pineapple plantations, kau kau came to encompass the amazing range of foods brought to the Islands by immigrant laborers from East and West: Japanese, Portuguese, Filipinos, Puerto Ricans, Koreans and others. On the plantations, lunch break was “kau kau time,” and the kau kau could be anything from adobo to chow fun to tsukemono.

In Kau Kau: Cuisine and Culture in the Hawaiian Islands, author Arnold Hiura—a writer with roots in the plantation culture—explores the rich history and heritage of food in Hawai‘i, with little-known culinary tidbits, interviews with chefs and farmers, and a treasury of rare photos and illustrations.

Arnold Hiura is an independent writer, editor and media consultant based in Honolulu. He is a partner in MBFT Media, which provides communications and creative services to Hawai‘i companies and community organizations. He previously served as editor of the Hawaii Herald and curator for the Japanese American National Museum. He was born and raised in the sugar plantation town of Papa‘ikou, about five miles north of Hilo on the Big Island of Hawai‘i.

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